This is how it works shoppers choose a gap style that they might be interested in purchasing.
Gap dressing room.
Is using augmented reality technology in a new mobile app for google tango phones called the dressingroom by gap.
The app was created to help customers virtually try on clothing through a smartphone augmented reality experience.
Users at home can substitute the feel of stepping into a dressing room by selecting one of five avatar body shapes and then try on available outfits in various sizes that are superimposed.
Dubbed dressing room by gap the app is a google project tango exclusive which means it will only work on phones that support the augmented reality technolgy platform.
Gap is really excited to unveil a new pilot app called the dressingroom by gap.
The app enables shoppers to try on virtual outfits on their personally chosen avatar.